Client: Wakefields Digital, Frank Risk Management

Project One: Wakefields Digital, a firm in Wellington specialising in digital short-run printing needed a fresh new look and feel for the business. The project grew initially from a commission for stationery and business card design to encompass window treatment and exterior signage.

Project Two:  Frank Risk Management, an insurance brokerage in Hamilton, needed a breakaway brand. For their first seven years in business they had operated in conjunction with an Auckland firm, using their branding and operating systems. Having separated their operations, they needed a contemporary new look to take them forward. This included a website, company profile, stationery, elements of the office fit-out, and even some beer labels for the opening ceremony held at their new premises.

Client: Scholastic. 

Projects: The Red Poppy book design. Copyright © Scholastic New Zealand. Tarantula Boo! book design. Copyright © Scholastic New Zealand. Fly Pie book design. Copyright © Scholastic New Zealand. The Quest Rotten Egg book design. Copyright © Scholastic New Zealand.

Project parameters: The Red Poppy was commissioned in 2012 by Scholastic New Zealand. Written by David Hill, illustrations for the book are by Fifi Colston. Published in soft and hard cover.

A mixture of material from old postcards, background textures and illustration from the interior of the book was used for the cover. It also featured typography appropriate to its historical setting. 

Tarantula Boo! was commissioned in 2011 by Scholastic New Zealand. Written by Lucy Davey, illustrations for the book are by Philip Webb. Published in soft cover.

Fly Pie was commissioned in 2010 by Scholastic New Zealand. Written by Joy Cowley, illustrations for the book are by Philip Webb. Published in soft cover.

The Quest for the Rotten Egg was commissioned in 2011 by Scholastic New Zealand. Written by Elizabeth Pulford, illustrations for the book are by Philip Webb. Published in soft cover.

Client: Various. All work completed for the New Zealand Ministry of Education is copyright © Ministry of Education.

Project: Branding projects.

Project parameters: Examples of branding/logo design for different clients. Logos from top; Nana Revolution, a vintage clothing and design business (concept only). The nautilus image was produced for the New Zealand Curriculum, an icon for all educational materials that support the school curriculum - different colours are used for each subject area. Coastal Coffee, a coffee roastery on the south coast of Wellington. Penny Newman Design's own logo, and finally on this page, the logo for Make Foundation - an organisation set up to establish creative workshops for children in Syria.

Client: Various, including Learning Media for the Ministry of Education. Illustrations for 'Boy and ship' are copyright © New Zealand Ministry of Education, as are 'The Hatosaurus', and 'Nga Pukeko'.

Project: Illustration for New Zealand School Journal and others specified.

Project parameters: Illustrations commissioned for the New Zealand School Journal and other publications, to illustrate various subjects or story lines. Rendered using freehand drawing and Photoshop.

Client: Learning Media for the Ministry of Education. All design and illustration work is copyright © New Zealand Ministry of Education.

Projects: Various - New Zealand School Journal, School Journal Story Library, Ready to Read.

Project parameters: Design and illustration for instructional series, appropriate to audience and literacy levels as defined by the publisher.

Additional attribution: The caveman figure on Part 4, Number 1, 2006 cover is by Scott Kennedy. Kowhaiwhai pattern on The New Zealand Curriculum cover is by Philip Paea. Illustration of moas by Lake Taupo is by Spike Wademan. Dinosaur line drawing on Part 4, Number 1, 2011 is unattributed. Ruamoko (baby in volcano) is by Andrew Burdan. Illustrations from Nest of Singing Birds are by Jill McDonald (and other contributors). Photographs by various.

Illustration of kids on the beach, boy blowing into conch shell on the cover of Part 2, Number 3, 2010 School Journal, cross-section of earth's layers diagram and volcano diagram are by Penny Newman. All other design work and typography is by Penny Newman.

Client: Toitū te Waiora, Careerforce

Project One: Rebranding website design for the Kaiāwhina Plan

Project Two: Rebranding website design for Careerforce

Project parameters: Branding and web design for the Kaiāwhina Plan, a long-standing project administered by Careerforce to advance and acknowledge the contribution of the unregulated carer workforce in health and wellbeing settings in New Zealand.

The project has now been handed over to the new health and wellbeing Workforce Development Council, Toitū te Waiora, to maintain and add to.

Project two involved the rebranding of the Careerforce website, which needed a fresh new look and feel.

Both jobs entailed working with Meta Digital (based in Christchurch) to deliver a usable look and feel in Figma for their UX designer and developers to then construct.

The projects have had great positive feedback. You can see the finished sites here at https://kaiawhinaplan.org.nz and https://www.careerforce.org.nz

Client: New Zealand Police.

Project One:  The Service Design Centre at PNHQ, and an AGILE room design for the ICT section at the Police College.

Project parameters: The project included developing concept designs and technical drawings for an Agile office environment, making recommendations around the final fit out, and providing large file graphics to be printed out and applied.

Client: Various.

Project: To create creative and compelling data visualisation.

Project parameters: These examples are from a series of projects where it was decided complex data could be conveyed more easily in a visual way.

Client: Penny Newman Design.

Project: Book design and illustration for junior fiction title.

Project parameters: I wrote The Dragon Ate my Homework in 2013, with help from the New Zealand Society of Authors mentorship programme. The scheme awarded time to work with award-winning author Barbara Else, to develop a text through to completion. I developed some illustration for the cover and some interior spreads, to present a certain look and feel for the book.